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the

noosa

way

making the finest yoghurt

starts with the

finest ingredients.

lots of companies say they’ll go to the ends of the earth for their customers, but we do. because sometimes that's where you have to go to find the very best, most flavorful, and unique ingredients.

and then we

test and test

and test some more

to make sure it's perfect.

36 quality tests

think of it as the SATs, finals week, and the bar exam for yoghurt all rolled into one. every single batch of yoghurt we make is put through 36 grueling quality assurance tests before our tubs can be shipped out. from consistency and texture to amount of fruit purée and cultures, we test, and test some more, so that every spoonful is just right.

125 years of milk

tasting experience

we also have a not-so-secret quality test that no one else does. the taste buds of our fourth generation dairy farmer and co-founder, Rob Graves. with 125 years of dairy farming in his blood, he’s able to taste things in the milk that no scientific test can duplicate.

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the taste test

every day, we invite all of our employees to come and test the yoghurt that we made the day before.

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can it hang?

as if all that wasn’t enough, we’re also pretty fond of performing some less scientific tests.