LAST UPDATED: July 3, 2020
Noosa Yoghurt, LLC, a Colorado limited liability company, together with its parent, Sovos Brands Intermediate, Inc. (“Sovos”), a Delaware corporation (“noosa,” “we,” “our” or “us”), owns and markets the noosa yoghurt brand and related brands. This Privacy Policy explains how we collect, use, and share personal information when individuals use our websites or other online services, and when they communicate with us by email, social media, telephone or some other means. It also covers personal information that we may obtain from business partners and other sources. If you use our services or websites or communicate with us in some other way, you are agreeing that you have read and understood this Privacy Policy and consenting to the collection, use and sharing of your personal information as described in it.
In this Privacy Policy we refer to you and other people who use our services or websites, or who communicate with us in some other way, as “you,” “individuals,” “users,” or “consumers.”
The term “personal information” has a specific meaning in this Privacy Policy. It refers to:
This Privacy Policy only relates to personal information, so nothing about this Privacy Policy in any way restricts our ability or right to collect, use, share, or disseminate information that can’t reasonably be linked to you or used to identify you. That includes data we may derive from personal information that has been anonymized or modified some other way so that it can’t reasonably be linked to you or used to identify you.
Summary of the Categories and Types of Personal Information We Collect.
The chart below summarizes the categories and types of personal information we have collected about users in the last 12 months. Not all of the information listed below has necessarily been collected for every individual: what types and amounts of information are actually collected about any particular individual in any given 12-month period depends on how that individual uses our websites and services and communicates or interacts with us.
| Categories of Information | Specific Types Collected in the Last 12 Months |
| Personal Identifiers |
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| Internet and Other Electronic and Network Activity |
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| Metadata and Geolocation Data |
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| Customer Profile and Information | Personal information we collect from users may be correlated with consumer and market data from other sources to build profiles of, anticipate, and track the preferences, needs and interests of individuals or groups of individuals. See the section below titled “How We Collect Personal Information” for more details. |
Types of Information Automatically Collected when You Visit Our Websites.
We (and certain vendors we work with) automatically collect and store data about visitors to our websites and other online services using cookies and other online tracking technologies, including:
Data collected this way might not identify you on its own, but may be combined with information from other sources to identify your interests and preferences. We may use the information derived from these technologies for data analytics, personalized advertising and other marketing purposes.
In some cases, we use third-party service providers to help us provide and administer our websites and other online services, or to administer and provide them (or certain features of them) to you on our behalf. Those third-party service providers may also collect and use the types of data described above; however, our policy is to place restrictions on what they can do with that information. For more information on what types of third-party service providers we use and what they do with the data we collect, see the sections below titled “When and Why We Share Personal Information and Who We Share It With,” particularly subsections on “Service Providers,” “Payment Processors,” “Data Analytics Services and Cookies” and “Third-Party Ad Services.”
For more information about the technologies described above, including how they function, why we use them, and some steps you can generally take to restrict them, see the sections titled “How We Use Personal Information” and “How You Can Restrict Internet Tracking Technologies and Personalized Advertising.”
How We Collect Personal Information.
As described above, we generally collect personal information directly from you, when (1) you affirmatively communicate it to us, (2) you transact business with us, or (3) it is automatically collected electronically when you use our websites or other electronic services. Outside of that, we may collect personal information about our own users from third-party sources, and may combine it with other information (including information we have collected directly from users) to update, expand and analyze our records, to identify new customers, and to offer or provide products and services that are tailored to individual users’ interests. Those other sources of personal information include:
We use personal information to:
We may use and share any of the information we collect, including personal information, in whatever ways we believe are reasonable and consistent with fair business practices and the law. This includes sharing personal information of each of the types described above with the following categories of third parties for the following reasons:
We retain your personal information as long as necessary to provide you with services and products you request, comply with our legal obligations, resolve disputes, enforce our agreements and serve other legitimate business purposes. We may also retain and use user information for our legitimate marketing purposes (unless you instruct us to stop sending communications to you: see the section titled “How You Can Opt Out of Promotional Emails” below).
If you subscribe to emails from us, you can choose to stop receiving such email messages by following the “unsubscribe” instructions located near the bottom of each email. Please note that opt-out requests may take up to 10 days to be effective. Even if you opt out of promotional emails, you may still receive non-promotional communications, such as about your accounts or purchases with us.
You can control how cookies and other internet and similar technologies track and log data about your internet use and deliver personalized ads to you on our websites and others. These controls include:
If you restrict the use of cookies and other technologies, certain web services may not work properly. If you restrict personalized advertising, you will still receive ads, but they will not be personalized based on your browsing activity.
This Privacy Policy does not apply to any information you share or post on, or communicate through, any social media platforms and services (“Third-Party Social Media Services”), such as Twitter or Facebook, whether or not you post comments, questions, or images, or interact or communicate with or about us. We are not responsible for any personal information you post on or communicate through any Third-Party Social Media Services or how others may use your information or images.
Likewise, if you click on a third-party link or ad on our website, you will be transferred away from our website and onto the third party’s site. The companies that control third party internet sites, mobile applications, and services may collect your IP address and information that originated from our services and set cookies to enable their features to function and track your usage. Any links we may provide to third-party websites, mobile applications, or social media platforms, are not endorsements of their contents, and we are in no way responsible for them or your use of them. Your interactions with any Third-Party Social Media Services and third-party websites, mobile applications and services are governed by their respective terms, conditions and policies, which you should consult before submitting or allowing any collection of personal information by them. This includes Third-Party Social Media Service functions embedded in or accessible from our own websites (such as links to Facebook, Instagram, Pinterest and Twitter links, and the Facebook “like” and Twitter “retweet” buttons).
We use commercially reasonable security procedures and practices appropriate for the nature of the personal information we collect. However, we cannot guarantee your personal information will be completely secure from unauthorized access, disclosure, use, or alteration. Electronic storage and transmission of information inherently involves risk. To protect the security of any accounts you may use on our websites, we recommend you use a complex password that is different from ones you use elsewhere, do not share them with others, and, if written down, store them securely. Remember to log out when you finish using your account to prevent others from accessing your information.
We will NEVER ask your social security number, taxpayer identification number or similarly sensitive private security information. If you are ever asked to provide such information, it will not be by us. We are not in any way responsible for information you share with third parties, including when making transactions and using your credit and debit cards. We encourage you to follow established security protocols and verify the identities of any parties you share information with in any online transaction.
Our services are intended for users in the United States of America. If you reside or are located in a different country, the legal protections that apply to your personal information may differ from those under U.S. law. Be aware that when you provide or we obtain your personal information in connection with your use of any of our websites or services, it is transferred to our location in the United States and processed according to U.S. law and the terms of this Privacy Policy.
We may amend this Privacy Policy at any time. If we make a material change to the way we collect, use or share your personal information, we will post a notice on our website. If you continue to use any of our sites or services after such a change, you are consenting to be legally bound to the revised Privacy Policy, whether you have read it or not. We encourage you to check this page regularly for updates.
You can correct, update, or make changes to the information we have about you by contacting us using one of the methods in the section titled “How to Contact Us” below. You may request we not use your information to provide services to you by emailing us at info@noosayoghurt.com or by postal mail to the address below.
Please direct your account changes and questions and concerns regarding this Privacy Policy and your personal information by:
c/o Sovos Brands
1901 4th Street, Suite 200
Berkeley, California, U.S.A. 94710
Attention: General Counsel
This section provides additional information under the California Consumer Privacy Act of 2018, as amended (the “CCPA”), and other California consumer protection laws. This section applies only to consumers who reside in the State of California; it does not apply to personal information we collect about our personnel in our role as their employer or to personal information of California residents which we may collect through our business-to-business communications in connection with their role in their employer’s organization. For the purposes of this section, “personal information” also includes information that can reasonably identify a specific household as well as a specific individual.
Notice of Collection of Personal Information.
The personal information we collect about consumers and the business or commercial purposes we use it for are described in the following sections of our Privacy Policy:
Your Right to Opt-Out of Sale of Personal Information.
Under the CCPA, a California resident is entitled to instruct a business that sells consumers’ personal information not to sell his or her own personal information. We DO NOT sell your personal information.
The CCPA also gives California residents a right to know about personal information collected, disclosed and sold by covered businesses and a right to request deletion of certain personal information. Instructions for how to exercise those rights are below.
Your Right to Know the Personal Information We Collect, Disclose, or Sell.
California residents have the right to know the following about the personal information a covered business has collected, disclosed or sold about him or her or about his or her household:
If you are a California resident, you have the right to request that we disclose what personal information we collect, use, disclose and sell about you specifically (the “Right to Know”), subject to certain legal restrictions.
You may submit a Right to Know request by emailing info@noosayoghurt.com and including “California Right to Know Request” in the subject line; or by calling us toll-free at: 1-844-800-4329 (1-844-800-GDAY).
Your Right to Delete Personal Information.
California consumers also have the right to request that we delete any personal information about them we may have collected, subject to certain exclusions permitted by law (“Right to Delete”). For example, we are not required to delete personal information if it is needed to complete a transaction, reasonably used for an ongoing business relationship, or used internally in a lawful manner compatible with the context in which you provided the information.
If a Right to Delete request is confirmed and verified, we will delete the information from our records and direct any relevant service providers to do the same, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if the information is subject to an exclusion or the requesting person’s identity cannot be verified).
You may submit a Right to Delete request by emailing info@noosayoghurt.com and including “California Right to Delete Request” in the subject line; or by calling us toll-free at: 1-844-800-4329 (1-844-800-GDAY).
How to Make a Verifiable California Consumer Request.
Before we can respond to a Right to Know or a Right to Delete request, we are required to verify the identity and authority of the person submitting it (and, for requests made by an agent, their relationship with the individual on whose behalf the request is made). Thus, we may require confirmation of certain information, including your email address, phone number, full name, address and other personal information. We reserve the right to deny a verifiable request if the identity or authority of the requesting party cannot be confirmed.
How We Will Respond to a California Consumer Request.
We will confirm receipt of any Right to Know or Right to Delete request within 10 days of receipt and respond to it within 45 days of receipt, subject to delays and exclusions permitted by law. We may request additional information to verify that you are permitted to make the request. If we require more than 45 days to respond, we may extend the response time by up to 45 additional days, in which case we will notify you in writing of the extension and the reason for it. We will respond using the email or postal address provided in the request.
For a Right to Know request, our response will cover the 12-month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will provide an explanation. For requests to provide data, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another.
We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine the request warrants a fee, we will tell you why and provide you a cost estimate before completing the request.
Right to Designate an Authorized Agent.
You as a California resident you have the right to designate an authorized agent to submit an Opt-Out Right notice, a Right to Know request or Right to Delete request. This may be a person or business registered with the California Secretary of State. An agent must submit written proof of its authority. You may submit verifiable consumer requests on behalf of your minor children.
Protection from Discrimination for Exercising California Consumer Rights.
We will not discriminate against a California consumer for exercising any of the rights described in this section. This means that (except as legally permitted) we will not:
Financial Incentive Programs.
California law allows businesses to offer certain financial or service incentives to encourage consumers to provide certain information. If we wish to begin selling personal information and offer you such a benefit program, we will provide a written “Notice of Financial Incentive” describing its material terms, and you will only be enrolled if you affirmatively opt in to the program. You may revoke that opt-in at any time. Any Notice of Financial Incentive will explain the process for opting in and out of the program. As mentioned above, though, we do not sell any personal information at this time.
California “Shine the Light” Law.
Under California Civil Code §1798.83, California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and receive, once per calendar year, information about the customer information shared, if any, with other businesses for their direct marketing uses. The requesting resident is provided the categories of customer information and the names and addresses the businesses that acquired it in the prior calendar year. You may request this information by contacting us as provided in the “How to Contact Us” section above and indicating “Request for California Privacy Information – Shine the Light Law.” Not all sharing is covered by the “Shine the Light” law; only covered information-sharing will be included in any response.